The Amazingly Simple Truth About Marketing Strategy
This may come as a shock to many business owners, but developing marketing strategy is not rocket science. Far from it. In fact, creating a marketing strategy for your business is as simple as planning a kid’s party. The thought process is the same even if the key...
Adapting Your Sales and Marketing Processes
Editor’s Note: This article is a part of a series that explores the impact the COVID-19 crisis is having on the business world. Each article is designed to help you navigate your marketing strategy during this time. The last few months have been extremely difficult...
Get Your Messaging Right
Editor’s Note: This article is a part of a series that explores the impact the COVID-19 crisis is having on the business world. Each article is designed to help you navigate your marketing strategy during this time. The last few months have been extremely difficult...
Changes To Your Customer Journey and How To Map Them
Editor’s Note: This article is also part of a series that explores the impact the COVID-19 crisis is having on the business world. Each article is designed to help you navigate your marketing strategy during this time. The last few months have been extremely difficult...
What Makes Your Business Attractive To Customers During COVID-19 and beyond?
Editor’s Note: This blog was originally published on June11, 2018. It’s been updated as of the current publish date to reflect the most recent insights. This article is also part of a series that explores the impact the COVID-19 crisis is having on the business world....
Who Are Your Target Markets?
Editor’s Note: This blog was originally published on June 8, 2018. It’s been updated as of the current publish date to reflect the most recent insights. This article is also part of a series that explores the impact the COVID-19 crisis is having on the business world....
Adelaide Business Hub Presentations
Digital Marketing Tool Kit Presentation Tanunda, Naracoorte, Mt Gambier and Kadina 2019 Click here to download the presentation from the workshop Social Media and Digital Marketing Presentation Various SA Metro and Regional locations – 2018 and 2019 Click here...
What is Omnichannel Marketing And Why You Should Take Notice?
For a business to survive in 2021, on onwards, it is essential to move and grow with time. Giants like Amazon, who rule the online retail landscape, will quickly and efficiently take over smaller retailer providers if they don’t gain a stronghold in the digital world. The omnichannel marketing approach uses the marketing channels identified by your business as the most relevant to your target audience, both digital and offline, and connects them through an integrated and holistic approach to marketing that allows your brand to nurture your customers and potential customers through their journey towards increased profits and sales for your business.
Keeping Your Digital Marketing Strategy Real in a Fake, Fake World!
How do you create an authentic digital marketing strategy in a world shrouded in fakery? We have landed in an era where Donald Trump used social media to help him become the president of America, where your value is measured by how many people ‘like’ and where you can...
Digital Marketing Automation – Is It Worth The Hassle?
How can I describe the future of digital marketing automation ? I’m breaking up with you! It’s not you; it’s me. When I first started working in digital marketing, I naively and mistakenly thought that digital marketing automation was a magical unicorn that would save...