Marketing may never be done, but it always needs doing. That doesn’t mean it has to take over everything, though! You can make your marketing matter in just 10 minutes.
What is marketing? So-called clever marketing tricks that take constant money and effort? Well, that’s one way to do it. But there’s another way too — a better way that takes less energy and gets better results.
And it starts with a story…
Here are 3 of the most common misunderstandings about how content marketing and SEO work that you need to get right to avoid doing your website and business more harm than good.
More and more social platforms are changing the way their users experience content, meaning advertising is becoming increasingly important for brands seeking to connect with their audience on social. That’s why all organisations need a basic understanding of social media advertising to help evaluate whether advertising through social media is the right option for you.
With search engine marketing fast becoming a standard part of the promotions mix, all businesses need a basic knowledge of SEM. Understanding what SEM is, its benefits, drawbacks and applications will help you evaluate whether advertising through search is right for meeting your business goals.
SEO is a sneaky little word. So simple looking, but it actually represents a winding rabbit hole of the internet marketing world. Unfortunately, SEO has become one of those buzzwords that’s completely ubiquitous and yet totally misunderstood.
To get the most out of your content marketing efforts, you need to know what it is you are making in the first place. Here are 3 questions that will guide your content strategy to make the end result oh so sweet.
No matter what’s on your list of marketing goals for 2016, there’s one thing you must NOT do:
Don’t let your marketing get lost.
Here’s the 2-part, 3-step trick to keep it from happening.
If you need some ideas to help you get started with content marketing, then there is only one place to turn to: your kitchen.
Because in your kitchen is hidden a treasure trove of content marketing ideas.
Content marketing is awesomesauce.
Not because I said so. Not because it’s flashy, cool, new, trendy or any other adjective.
Content marketing is simply brilliant because it works. Here’s the simple truth of what it is and how it works its awesomeness.
If I told you to stop doing SEO, would you call me crazy? Well, stop doing SEO.
Or at least, stop thinking about the ‘search engine’ part of ‘search engine optimisation’.