Today’s post is more of a quick reflection to reveal a truth about the pathway to online content when you are blogging.

The realisation occurred to me today as I drove to Gawler early this morning to run a marketing workshop for RDA Barossa, as part of the Department of State Development workshop series that is underway around South Australia.

As you can imagine, lots of eyes watch the outcomes of these workshops so arriving on time to set up is more important than ever which is why my heart skipped some beats when I glanced at what Google Maps was telling me to do at 7:05 this morning.

Look at your town the way Google does

I have driven to Gawler countless times and have always whipped up along Main North Road.

But this morning, with the threat of windy conditions and heavy rain, Google was telling me to turn right at Gorge Road and head up north by skipping around the hilly outskirts of the suburbs.

I could not remember ever having taken that route before and with a lot riding on my arrival time, I had to decide if this ‘outsider’s’ perspective on ‘my city’ was to be trusted.

In the end, I trusted Google and discovered the most relaxing and efficient route to Gawler I’ve ever taken.

The pathway to online content starts with fresh eyes

What Google Maps showed me was just how blind we ALL become to our familiar.

I was travelling north to teach business people about the manifold benefits of blogging as a business discipline and I always stress just how much excellent content they are ALL sitting on in their businesses, even though they won’t be able to see it themselves, at first.

Sometimes it takes an ‘outsider’s perspective’ or a ‘customer’s perspective’ to help business people understand that some of the ‘mundane’ decisions they make every day, some of the ‘routine’ tasks they fulfil every day are actually INTERESTING to potential customers and might help some of them decide to TRUST you with their custom.

So the moral of the story is that if we can assess what our business looks like and means to an external person who has no deep, interior knowledge of our processes, we will start to see that the 7 foods you should never eat near your carpet (for house cleaners) or the 3 hidden things your haulage company does to protect your goods in transit (for transport operators) might well be a way for unlocking Google and customer value from your everyday wisdom.

We have arrived at our destination. Let the new journey begin.

 

Photo: Beautiful outskirts of Adelaide by Steve Davis

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