Do you need help coming up with business blogging ideas?

My guess is that after you have awoken to the power and value of blogging as a personal, professional and business discipline, you will then be on the hunt for content ideas.

In one of my marketing workshops this week, I found myself using the word ‘helpful’ as the common denominator for all things ‘content’.

So I’ll measure the success of today’s article by whether or not this switching of your attitude and disposition for blogging toward one of being a helpful expert rather than a clever or successful expert, opens your mind to some creative new content ideas.

Let’s begin.

We all need help now and then

No matter how independent many of us feel in this society, the truth is we all rely on other people to solve life’s problems.

Unlike Hugh Grant’s character in About A Boy, we are not islands.

All men are islands. And what’s more, this is the time to be one. This is an island age. A hundred years ago, for example, you had to depend on other people. No one had TV or CDs or DVDs or home espresso makers. As a matter of fact they didn’t have anything cool. Whereas now you can make yourself a little island paradise. With the right supplies, and more importantly the right attitude, you can become sun-drenched, tropical, a magnet for young Swedish tourists.

So at some point, most of us reach for a friend or Google to find a solution to a problem or to explore what opportunities might be available for a given set of circumstances.

And if that person is your potential customer or client, wouldn’t it be good if your content was the content most readily offered by Google in its search results?

Business blogging ideas come from understanding your customer journey

As part of our Fast Track Marketing Plan sessions, we spend time helping you think through your customer needs and this includes thinking through the typical journeys people take toward your product or service.

What starts the process, what problems, what opportunities, and what alternatives arise along the way, followed by how does a person choose between product or service providers, who influences them.

If you can answer some of all of these questions for your ideal customer, then my suggestion is to pause at each point along the journey and note down what sort of questions your potential customer would be most likely to ask Google or a friend along the way.

And each of these questions is likely to be part of a cluster.

For example, I was with an upholsterer yesterday and it was mentioned about how the team helps customers choose the right fabrics for lounges. Apart from the obviously helpful blog post about ‘how to choose the right fabric for your new lounge’, we were able to expand into the minds of potential customers and realise there would also be fears about choosing the wrong fabric and also surprise to learn some of the little questions you might not know to ask that could extend the life of your lounge by five years.

So, dear fellow blogger, it does not have to be rocket science.

How about finding 15 minutes today to stop and think about your potential customers and draft some blog post ideas around some of the questions that might help them make better decisions, help them avoid some bad decisions, and even help them look at you as a practitioner who cares deeply about their field?

As a bonus, most of us are very happy to share helpful content from businesses among our friends when it contains good advice and is perceived as genuine in its motivation.

As an extra bonus, consider how my daughter, in the image above, regards her soccer coach; someone who is imparting knowledge and caring about her development? The coach will be respected and remembered for a long time. Wouldn’t it be excellent to be regarded in a similar way by your market?

And here’s a little inspiration to set the scene.



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