What Google says we must do, we must do.
And so it is that Google is demanding web pages that load almost instantly, via the AMP Project, which stands for Accelerated Mobile Pages.
By about the middle of this month (February 2016), Google says its algorithm will start detecting and rewarding website content that has been AMPlified, particularly for mobile devices.
This means that when I do a search, Google will be looking for the AMP version of your content so it can serve the fast version to people on mobile devices.
By contrast, it means if you do NOT have such technology under the hood, you will get penalised, ie, swamped by competitors who have risen to the challenge.
How to AMP up your WordPress blog
As it stands, the people behind WordPress have released a plugin called AMP that can apply this new approach to mobile friendliness to your content.
At the moment, it only boosts your blog posts, not your pages, but they are working on this.
If you think about it, your blogs posts are the ideal pieces of content to optimise because they are the pieces you are most likely promoting via social networks and email where users typically encounter them and click through to them while on mobile devices.
If you want to see what this plugin does, add /amp to the end of the URL for this article.
Instead of https://bakermarketingservices.com/2016/02/google-says-amp-up-your-wordpress-blog-for-better-seo, go to https://bakermarketingservices.com/2016/02/google-says-amp-up-your-wordpress-blog-for-better-seo/amp/.
You will see the page is cleaner, the sidebar has gone, and you’ll have big, fat icons for sharing the article on social media.
NOTE: This also means you need to have contact options WITHIN YOUR TEXT because links in side columns and footers will disappear.
You’ve been AMPed!
What to do next?
Quite simply, you can install this plugin yourself and run some tests to make sure all is ready for Google’s prying spiders over the next few weeks.
Or you can ask one of the Baker Marketing consultants to install it for you and take a look at your site at the same time for any technical or marketing insights they’d like to share (I call this getting bang for your buck).
Then watch my WordPress Wednesday articles over the coming months as I chart the integration of AMP across the web.
No doubt there will be more sophistication and alternative ways to achieve the same goal but at the end of the day, the reason I’m writing about it here is because you are producing your blog posts to get found by your prospective clients and customers, and AMP will help ensure you keep pace with (or take a few steps ahead of) the rest of the pack.