How your business can make the most of Chinese New Year

Chinese New Year, also known as the Lunar New year or Spring Festival, has enormous cultural significance in the Chinese-speaking world. It falls on 8 February 2016 this year and is certainly a strategic opportunity for businesses to generate sales.

This season is essentially Christmas for Chinese folk, and it is very common for the Chinese community to send gifts to business associates, friends and family. It can be a very good move to provide culturally-tailored gift pack options during this season.

Run social media ads in Chinese

Even if you do not have a Chinese social media presence, there are still many ways you can harness your existing social accounts such as Facebook to run Chinese messages.

If you’re looking to expand into the Chinese market, use the festive season as an opportunity to wish your Chinese customers a Happy New Year on social media.

Cater for Chinese tourists

An increasing number of wealthy Chinese are opting to travel abroad during the festive season, with Australia being one of the top destinations. In the past few years, Tourism Australia has signed major strategic MoU agreements with China’s three largest airlines – China Southern, China Eastern and Air China, so we can expect Chinese tourist numbers in Australia to continue rising.

What makes Chinese tourists stand out is the fact that they can reserve up to 80% of their traveling budget for purchases made on location. Introducing special “Year of the Monkey” themed editions of products may – and in most cases will – attract Chinese travellers to make purchases.

Have you also given thought to the opportunity that the local Chinese community presents to your business? 

Things to ponder: Would the inclusion of some Chinese translation help some of your customers feel more at home? Would your company benefit from developing Chinese marketing material and having some Mandarin signage?

Nurture your business relationships

Do you work with Chinese businesses or have Chinese clients?

Sending them a Chinese New Year gift hamper during this season is a thoughtful gesture that can go a long way in cementing your ties.

Lastly, the team at Baker Marketing wishes you a prosperous Year of the Monkey. Please don’t hesitate to contact us if you need help in crafting a marketing strategy for the Asian market, or if you need help with producing marketing material in Chinese.

Image by William Murphy on Flickr (CC by 2.0)

 

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2 Comments

  1. Angela

    Great post but also important to note that this is also an important event for Vietnamese people – and with 24,000 students from Vietnam studying in Australia, it’s also an important time for family to visit them.

    While it’s also the year of the Monkey, the holiday is generally called Tet. While China is obviously a much bigger market, Vietnam is still important in terms of trade and should be recognised.

    Reply
    • Jasmine Yow

      Thanks for your comment Angela, you’re absolutely right! The Lunar New Year is not exclusively Chinese.

      Reply

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