In the rush of staying on top of blogging schedules (an important discipline for effective marketing), it is easy to hit publish, share a link, and rush off to our next tasks.
However, the key to being successful with content marketing is not just crafting the content but making sure it gets seen by the right people.
And that is where we all benefit from taking some time out of the content creation bustle, to hush awhile and think about what hashtags might help get our blog post into the streams and attention spans of the right audiences.
Here is a quick refresher on hashtags and a tool to help you find the right ones.
What is a hashtag?
In social media channels like Instagram, Twitter, Pinterest, Google+, Facebook, etc, adding a hash symbol to a key word or bunching a trail of ‘hashtags’ at the end of a caption, can help your content get greater reach.
It works because these networks treat words preceded by hash symbols as index words. If you see a word like #Adelaide in a tweet or Instagram picture, click on it and you will see a stream of content that has been shared with that ‘hashtag’.
In this way, people passionate about fishing, marketing, cooking, etc, can search social networks for these words and see worldwide conversations about their pet topics.
There are other uses for hashtags, too, including event organisers crafting unique hashtags for their participants to use when sharing social content about their participation, thus crafting an online conversation stream about that event. And some brands develop their own hashtags for people to use when referencing them.
How do hashtags help my blog?
For our purposes, when a WordPress blog post has been published to our websites, hashtags become useful for alerting people to its presence.
If I were to Tweet about this article, I would ensure the term hashtag was hashtagged (#hashtag) and I’d use the word blogging in hashtag format too. For example:
— Baker Marketing (@baker_marketing) September 23, 2015
Later, I might retweet a link to this article, more closely focussed on a market (Adelaide) or a sector (physiotherapy) in which case I would craft a tweet relevant to that goal and ensure a useful hashtag was included.
Where do I get hashtag ideas?
If you have been working with us, you will have been taken through a process of identifying needs and terms relevant to your audience and these insights are the perfect guide to choosing hashtags.
However, it is good to check trends to see what other hashtags might be closely related to your topic and therefore likely to attract an interested audience.
A free tool like Hashtagify.me lets you type in a keyword, like blogging, and quickly see ten popular tags related to that word.
Type in your word, see what other terms are related and consider adding one or two when you share a link to your article across social channels. For example, this tool reminded me to use #SEO because that lies at the heart of this topic.
It was also excellent to see that WordPress is closely related to the term blogging, in the tweets and thinking of the general population!
There are plenty of tools that help do this in a similar way to varying degrees of complexity and cost, including the social channels themselves, but if you want to dip your toe in the water of hashtagging, I find Hashtagify to be a simple, reliable sounding board.