It was one of the most rewarding questions to hear because it means the small business person had grasped the value of blogging and was prepared to give it a go.
As it turns out, it is not a difficult answer, it is more that it is not straighforward.
However, here are a few ways to approach the question from a practical perspective.
What do you mean by ‘blog’?
Every Wednesday I blog about blogging in WordPress on this website and right now you are reading such an article.
A blog is a publishing mechanism within a website that lets you:
- draft an article with a specific title, content and image(s)
- connect the article with topics or themes, known as categories, I’m using WordPress Wednesday and Online Marketing as two examples for this blog article
- file the article with keywords, known as tags, I’m using WordPress and Adding WordPress as two examples for this blog article
- publishing articles (preferably weekly) so they are readily referenced and re-shared by Google
What blogging is not, is just renaming a menu item on your existing website as ‘blog’ and writing stories there.
A lot goes on under the hood with a blog mechanism that helps Google help others find your content.
A WordPress blog is a powerful marketing tool indeed.
Use the opportunity to do it all the right way with WordPress
The first of three methods for adding a blog to your website is to revisit your website itself and recreate it in WordPress.
WordPress is the free, open source, content management system that runs more than 2o per cent of the world’s websites – that’s more than 1 in 5 – because it is powerful, easy to use and Google loves it.
I still shudder when I come across people struggling with non-WordPress websites.
We have our WordPress Website packages actually crafted here in Adelaide (and not in the backrooms of India or the Philippines for slave wages) that help small business get established from $1995+GST with powerful sites.
So the simplest method for getting a blog on your site is to have your site in WordPress and just use the built in blog function.
Add WordPress to your existing website
Another neat trick we’ve done for some clients who haven’t yet made the decision to scrap their current website is to install WordPress UNDERNEATH their current site on their current web hosting.
This enables them to have blogs appear on their domain at domainname.com/blog.
This is the most direct answer to the question that was posed at the start.
You have a site, you don’t want to change much, but you want to start blogging.
Provided your web hosting is WordPress compatible (that can be found out quickly) AND the hosting plan you are on will allow us to add a WordPress site, you can have a blog at your disposal pretty quickly.
This might seem strange at first and, indeed, I would prefer you took option one, but, there can be times when having a separate blog can be powerful.
Imagine your business is Teddy Bear Collectibles but your business name is Purple Flower.
Your current, non-WordPress site at purpleflower.com.au is okay but has no blog.
While blogging there would be excellent, buying a second domain and whipping a WordPress site/blog at teddybearcollectibles.com.au might be the strongest place to blog from to build your profile as an expert in Teddy Bears.
Whether that is a standalone WordPress site or a WordPress.com blog, that option is worth discussing.
Feel free to chat with the Baker Marketing team to help get some clarity on these questions because that’s what we’re here for.