Armageddon is approaching for many websites now that Google has formally announced that April 21, 2015, will be the deadline for having your site mobile friendly/responsive.
From that day forward, non-responsive sites will be penalised in search results when users are on mobile devices like smart phones and tablets.
Seriously, if you’ve been ignoring promptings from your webmaster to take action on this front, please make a plan now and remember, our starter WordPress packages are mobile responsive and have been for years.
What does Google mean by mobile-friendly?
Quite frankly, Google has laid down the law on this one.
In the Webmaster Central Blog, it was stated clearly that:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
It does not get plainer than that.
Get your website mobile friendly, or disappear for the advancing hordes of internet users who are increasingly doing their online search via smart phones and tablets.
What does this mean from a marketing perspective?
One of the key steps along the road to marketing success is to build brand awareness.
If your site is not mobile-friendly after April 21 it means that when potential customers run a search for you on their smart phones or tablets, you will most likely be out of site.
It is rare for Google to outline specific search result ranking criteria so when it says non mobile-friendliness will have ‘a significant impact in our search results’, a prudent marketer would do well to act quickly.
This is why I urge you to contact you current Baker Marketing consultant or our office today to see if you can book in to have a website revamp.
Not only have we just completed our latest update to our WordPress Starter and Business template, now would also be a perfect time to revisit your marketing strategy so that the changes you make are aligned with your target markets, their needs and the current state-of-play in your marketplace!
I apologise if this blog has headed towards the ‘selling’ end of the spectrum but these are drastic times call for drastic measures.
We shall return to good, old fashioned helpful blogs about Marketing next week.