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google-australia-md Photo Steve DavisMaile Carnegie is the managing director of Google Australia as well as being a mum and an accomplished businesswoman.

Knowing this background, if we had her speak at a blogging event would our creative heads be inspired to ‘prank’ her?

Not on the first visit, would be my guess, because that would not be our style.

And ‘style’ is what today’s blog post is about.

A style guide that makes blog marketing more effective

Do you have a style guide for your blogging activity?

A style guide is an agreed set of styles that you and your team agree to stick to when communicating through various channels or media.

Newspapers and other media outlets have been using them for years with The Associated Press Stylebook one of the most revered in the world.

You write 4 but we write four unless it’s in a blog title

While it is tempting to think only multiple author blogs need style guides, it can make writing sessions more productive if you have one because you spend less time wondering whether you have previously written Internet or internet.

How a style guide can help your blogging

A style guide can be helpful for a blog, a brand, an organisation because it creates a consistent voice for your audience; they can tell and trust that it’s you.

Of course, you can choose to write differently every time you publish and you might get away with that.

But having a standard approach to layout, phrasing and titles ultimately is a service to your readers and an important element in crafting the public persona of your brand.

However, if you have a bureacratic tendency, go lightly. It is well known that the heavier and more complicated a style guide is, the less likely it will be used (or the more inefficient its use becomes).

The Buzzfeed style guide is not a bad place to start

Take a peep at the style guide for Buzzfeed, a popular website that has carved out a niche in easy-to-read articles with addictive headlines.

The title for this post was a direct copy of one of their headlines, with the subjects changed. It was: This Girl Pranked Her Boyfriend With 1000 Roses For Valentine’s Day And His Reaction Is Perfect.

You’ll notice Buzzfeed has a particular approach to capitalisation, tense and word choice.

Scroll through the Buzzfeed Style Guide to get a feel for starting your own.

NOTE: The Buzzfeed guide does contain expletives, so choose your reading environment carefully.

NOTE: Dear Maile, please don’t have Matt Cutts penalise us for exploiting your name and title 🙂

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