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facebook-video by Your TangoTo wrap up my impromptu holiday series on the importance of video as part of your blogging and online marketing mix, I need to shine a light on Facebook as a video curation site now.

While the same principles apply to video on Facebook as it does to YouTube, regarding content, one benefit of uploading your videos directly into Facebook is that the social media juggernaut works harder at sharing them among your friends of followers.

In fact, we could argue that Facebook now is smitten by video.

If it moves it engages

Facebook has learned that snackable video on it site keeps visitors on Facebook longer, so it is milking that for all it’s worth.

It’s why my Telstra salesperson told me last week that lots of customers are being stung by huge data bills because Facebook is auto playing videos as you scroll, and that drains your data allowance. He said it is best to limit Facebook use while away from wifi.

If you can tell stories in video, Facebook has become a natural place for sharing them.

To upload your own video to Facebook (remember, you can and should also upload it to YouTube to avoid your eggs being in one social basket), simply click the Photo/Video button when adding text to your status box on your Facebook Page. When you hit publish, the video will start uploading.

To embed a video that’s been shared on Facebook into your blog post, like the fun one below, go to the video’s home location in Facebook, click embed post, and then copy and paste the code it offers you into your blog page (in text mode – not visual). You won’t see much until you publish your post and look at it live, voila, the video will have appeared.

The code looks like this:

<div id=”fb-root”></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_GB/all.js#xfbml=1″; fjs.parentNode.insertBefore(js, fjs); }(document, ‘script’, ‘facebook-jssdk’));</script>
<div class=”fb-post” data-href=”https://www.facebook.com/video.php?v=10152523198102261″ data-width=”466″><div class=”fb-xfbml-parse-ignore”><a href=”https://www.facebook.com/video.php?v=10152523198102261″>Post</a> by <a href=”https://www.facebook.com/YourTango”>YourTango</a>.</div></div>

And then transforms into a video, like below (it might take a second or two, to appear).

Note how the video also adds the link back to the original post on Facebook and if you’re on a small screen you’ll see that at the moment, your Facebook videos are┬ánot be responsive but I am sure that will change soon.

Finally, my choice for embedding video into blogs remains YouTube, due to WordPress’ native handling of that option, as I shared last week in how to embed YouTube videos in WordPress blogs.

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