Help Google help you by using specific keywords in blog post titles

google-in-sky Photo Steve DavisToday’s message is a brief one, about getting to the point in your blog post titles.

It was prompted by a recent workshop in which our group brainstormed potential blog post titles.

Google is the matchmaker in the sky

The key thing to remember as you set another blog post adrift on the sea of Google (yes, I’m mixing metaphors today), is that for Google to recommend it to people using the search engine, we have to make it really clear what each article stands for.

Here is an example.

‘How to make appointments’ was a suggested blog post article that someone suggested because it was a common question in their physiotherapy practice.

While that makes sense to someone ALREADY on their website (full marks) it is pretty generic and unnoteworthy for Google. In fact, that title as a search term is competing against 166 million suggested links.

However, if we imagine their practice is in Woolloomooloo, it would be better to craft a title that is NOT ONLY helpful to current site visitors BUT ALSO has an improved chance of helping Google connect us with new prospective customers.

A better title might be, ‘How to make a physiotherapy appointment in Woolloomooloo’. At least Google can only think of 44, 000 suggested links.

So, this week, perhaps consider whether you are being too vague or generic in your blog post titles and vow to get more specific (also known as helpful) from now on.






  1. Nick Morris

    Hi Steve, good post here. Although, I think it might be useful to point out the different between the blog post ‘heading’ and the ‘page title.’ If you’re using the WordPress SEO by Yoast plugin (in WordPress of course) then people will be able to set the page title fairly easily and recognise that it can be different from the blog post heading.

    The way I usually explain it, and as you have mentioned in your post, is that the heading is for people who are already on the page and on the website so they know certain things about what the website is all about, whereas people looking and your blog post’s snippet in the search results only has the page title (blue link), meta description (two line black description) and url (green web address) to go on so its important to give more information in the page title and the blog post heading. This could include keywords relating to location ie. ‘Adelaide’ or extra information about what’s in the post e.g. [Video] or [Podcast] if the post contains a video or podcast. You can also include additional keywords in there.

    just my two cents

    • Steve Davis

      Yes, Nick, a great 2 cents worth, thank you. I’m going to be tackling some of those ‘subterranean’ tactics later in the series. Cheers, Steve


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