If it were not bad enough that small businesses are subject to a torrent of lies and deception from SEO peddlars and other snake oil merchants, I’ve now come across large agencies preying on the little end of town.
I’m currently in Darwin and had to sit with a woman who needed help learning how to use her six thousand dollar WordPress website sold to her by a client.
That’s right. Six thousand dollars, twelve months old, and it has remained untouched all that time, withering on the Google vine.
It is just WRONG
Firstly, among the many reasons I promote WordPress is that it is free, open source, robust website software.
When you get a site built in it you are not paying for the software, you are paying for your developer’s time to:
- install it correctly
- add important elements
- tighten security
- give you some guidance in using it
- teach you the importance of updating it
Secondly, although we run a lean operation to provide a WordPress Starter Package at $1,995 plus GST, it comes packed with goodness like:
- a sound marketing approach regarding content, layout, audience, etc
- two layers of security
- prominent contact details
- responsive design to make it mobile friendly
- social media icons and share buttons
- thoughtful information architecture
- back up systems
- SEO framework
- Google Analytics and Webmaster Tools
- instructions for use
I cannot believe that a national advertising company would charge a small business $6,000 for a basic installation with NONE of the above features apart from a contact phone number and an SEO plugin installed.
It’s a jungle out there still
This is not meant to be a blowing-our-own-trumpet article, it is simply a public challenge to larger organisations to take a step back and stop the insidious trickery and deceit of the small business sector.
Also, this is not to say WordPress sites should not cost $6,000 or more – they can and do BUT they come with more bells and whistles (and vital basics), not just a bare bones job slung together in Perth.
If you have a website with us, breathe easy, you have the correct elements installed. You also would have had a sound marketing context informing decisions along the way.
If you are planning a website, or know somebody who is, please use the list above to make sure you get the core elements included for the price.