How to arrange for Premier Jay Weatherill to spruik for your South Australian business

jay-weatherill-sa-businessLast week, South Australian Premier, Jay Weatherill, went public in a 60 second, presidential-style YouTube clip to support local confectioner, Robern Menz (see below).

Today, I want to reflect briefly on the Premier’s role and then suggest a way for him to share his support for the other 130,000+ small businesses operating in South Australia.

The power of a Premier

The role of Premier is to be the elected head in our state.

This carries a lot of weight and gets media attention from our substance-starved media outlets.

This is why I take my hat off to Robern Menz for conspiring to get the Premier to be the head spruiker for their official Menz Fruchocs Day last Friday.

To have the premier paraphrase former PM Bob Hawke’s comment when Australia won the America’s Cup, that any boss who sacks anyone (for eating Fruchocs) today is a bum, was quite priceless.

An opportunity for all local businesses

This got me thinking.

What if the Premier took to a new level, his role of being ambassador for all things great in South Australia, by offering to be the spokesperson for ALL South Aussie businesses?

Would you have a message you would like the Premier to share on your behalf?

Would you ready to exploit such an opportunity?

At the moment, we are putting together some concepts for some clients. If you would like to be part of it, drop us a line.

And if you missed the original video, here it is.




  1. Malcolm Lawrence

    Really special? Humorous? Memorable? Far Reaching? Cut Through, Viral?, I don’t think so.
    Personally I couldn’t think of a worse time to have a politician spruik your brand than now near the end of our federal election campaign. The most disengaged I have ever been and like almost everyone I speak to, just glad the political ads will soon be gone again and we will only have to filter through the usual propaganda. Fruchocs should have been the first word out of his mouth so as not to give me a chance to switch off. Perhaps a couple of outakes of the edit floor could have been included to make it feel more personally connecting to us folk rather than spoken to. Finally why when I read the newspaper every day and live more hours of my out of hours life connected with my iPad can I care to admit to am I just hearing about this important event now after the fact. Maybe that goes back to the start of my post.

  2. Keryn

    All I can say is what about the little guys. We are producers and providores located in SA’s fruit bowl. The Riverland is much more than just citrus & vines, we produce amazing clean green produce from a pristine environment too.Lots of small artisan producers outside of the Barossa, McLaren Vale and Clare. About time the region got a bit of an image update other than just giving away oranges to stimulate demand.


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