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jay-weatherill-sa-businessLast week, South Australian Premier, Jay Weatherill, went public in a 60 second, presidential-style YouTube clip to support local confectioner, Robern Menz (see below).

Today, I want to reflect briefly on the Premier’s role and then suggest a way for him to share his support for the other 130,000+ small businesses operating in South Australia.

The power of a Premier

The role of Premier is to be the elected head in our state.

This carries a lot of weight and gets media attention from our substance-starved media outlets.

This is why I take my hat off to Robern Menz for conspiring to get the Premier to be the head spruiker for their official Menz Fruchocs Day last Friday.

To have the premier paraphrase former PM Bob Hawke’s comment when Australia won the America’s Cup, that any boss who sacks anyone (for eating Fruchocs) today is a bum, was quite priceless.

An opportunity for all local businesses

This got me thinking.

What if the Premier took to a new level, his role of being ambassador for all things great in South Australia, by offering to be the spokesperson for ALL South Aussie businesses?

Would you have a message you would like the Premier to share on your behalf?

Would you ready to exploit such an opportunity?

At the moment, we are putting together some concepts for some clients. If you would like to be part of it, drop us a line.

And if you missed the original video, here it is.

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