Do I ever make you mad? Do I ever excite your imagination? Do I ever raise a question more easily spoken than written?
If you answered yes to any of those questions, consider leaving a voicemail directly on our website. Just look for the ‘Leave us a voice message’ tab on the right hand side of the screen.
Enabling your WordPress website visitors to leave a voicemail on a website is a promising method for encouraging feedback from visitors who find it easier to talk than type.
The mantra in social media marketing is ‘stimulate engagement’, which means, strike up meaningful conversations with your audience, don’t just push out your messages.
For many readers of this blog, it seems that interacting with these articles on Facebook and Twitter overwhelmingly comes most naturally, followed by leaving comments on the blog itself.
But as I mix with readers at workshops and events, I hear a range of comments that have gone uncaptured because neither of those feedback mechanisms were suitable.
And, hence, new services are appearing now, designed to make this technology easy to use and affordable.
One service provider I have noticed on some sites I’ve been visiting lately is SpeakPipe. Note: We have no commercial relationship with SpeakPipe, this article is purely based on explaining the set up for experimenting with this tool.
Setting up your SpeakPipe
For SpeakPipe to work on your WordPress website, you need to sign up for a free SpeakPipe account and install the SpeakPipe plugin on your site.
Here are the steps.
- Open a free account at speakpipe.com.
- Confirm your identity by responding to the confirmation email you will receive.
- In your SpeakPipe account, under Settings, customise the text, postion and background colour of the SpeakPipe tab and save your button settings. You will see your sample button on the side of your SpeakPipe screen. Note: Make sure your background colour is reasonably dark because the writing will be white and therefore hard to read on lighter backgrounds.
- In the Dialog settings, further down the page, you set the display name and welcome message that appears to a website visitor when they have clicked on your website to leave a message. Click save dialog settings.
- At the bottom of the page in Balloon settings, choose whether or not to have an explanatory bubble appear next to your voicemail tab for your visitors. If you choose yes, fill in what you want the message to be then click Save balloon settings. The balloon only appears to visitors once, so it shouldn’t annoy them.
- In the Account section of SpeakPipe, look for and copy your ID number. You will need that on your WordPress site.
- In your WordPress website, go to Plugins > Add New and search for SpeakPipe. Install the plugin.
- A message will appear in your WordPress admin area, warning you that SpeakPipe is disabled. Click the link it offers and paste in the SpeakPipe ID number you copied previously.
- When you save that process, you will now have a SpeakPipe on your website.
The free SpeakPipe account allows for up to 20 messages recorded per month of up to 90 seconds duration each. There are other plans if you want to extend that.
We are experimenting with SpeakPipe on the Baker Marketing website at the moment and, like all things in marketing, we will test, evaluate against our objectives and then decide if this is a service worth investing further time or expense in.
If you are one of the first 20 readers to read this post this month, feel free to leave a message with your thoughts about the tool and the voicemail process.
We will then receive an email from SpeakPipe, telling us to click into our SpeakPipe account to listen. If we upgrade to a paid account, the sound file will be attached to the email.
Hear from you soon!