Brand South Australia: Welcome to the doorway to …




  1. Christine Wendt

    Just as I was imagining – you’ve shown the possibilities and variations that will make this logo work. My acceptance of it has grown – now to show my sceptical friends just what I was trying to explain about the “origami” branding of South Australia.

    • Steve Davis

      Thanks, Christine. With some decisions outside our control, it is best to see what we can do to exploit them for the positive. It was easy to ‘stir’ around with the design and have some fun, but now it has become our mark and we’ll soon find out if businesses using it in their exporting endeavours can make it work for them. I’m optimistic.


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