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Adelaide Digital Enterprise Program

The Adelaide Digital Enterprise Program is underway (Image Adelaide DEP website)

Today is the day we launch our newest NBN training workshops at Adelaide City Council’s Digital Hub.

By the time  you read this, February 4, 2013, Baker Marketing’s first sessions are likely to be underway, as local representatives from SMEs and non-profits take up the offer of participating in a five, half-day journey into the realm of becoming digital enterprises.

Only a few short weeks ago, Federal Member for Adelaide, Kate Ellis, officially opened the NBN Digital Hub, upstairs at the Grote Street Library.

While the hub provides a range of services for local people, the program launching today is for small to medium businesses and not-for-profit enterprises in Adelaide, funded as part of the National Broadband Network.

What I will enjoy about running these workshop series in the hub is that just like using the Willunga Digital Hub, I get to use an NBN-powered internet connection for the day. It really does make me impatient for the full NBN rollout to be complete, or at least to cover my suburb!

According to Lord Mayor, Stephen Yarwood, this new offering by council is part of making Adelaide a ‘well-connected and engaged city’.

‘It provides a comprehensive and up-to-date training program to help individuals and businesses engage confidently and safely online [and] comes hard on the heels of our co-funding of a city wide Wi-Fi network.’ he said.

What does this mean for your business?

Digital connectivity is part of the latest trends in consumer behaviour

The move by Adelaide City Council to develop a city wide wifi network seems sound and timely, given Trendwatching.com’s report in December, entitled, 2013 Trend: An App for Every Waking Minute.

It highlights how, ‘globally, mobile users are expected to outnumber desktop users by 2014 [and how the amount of time] we spend on mobile devices is growing fast–currently an average of 82 minutes a day, more than twice the amount of time spent two years ago.’

This means those of us in business need to make sure we’re ready for interacting with suppliers, staff, consumers and their networks of influence, who will all be connected digitally, more than ever before.

While Prime Minister, Julia Gillard, was represented at the launch by Federal Member for Adelaide, Kate Ellis, the acting Minister for Broadband, Communications, and the Digital Economy, Kim Carr, said Adelaide is on track to exploiting the NBN fibre network very soon.

‘Construction of the NBN fibre network has already commenced for 34,700 homes and businesses in the suburbs of Prospect, Modbury and Stirling [and by] June 2015, fibre construction will have commenced or been completed for more than 327,000 premises across the state, including 91,800 premises in the Adelaide region alone,’ Senator Carr said.

These are exciting times and the participants in the Adelaide Digital Enterprise Program underway today, will be learning more about how to exploit the Digital Economy in ways that are relevant to and sustainable for their businesses or organisations.

There are a number of questions we can ask ourselves to determine our digital readiness, but perhaps the first thing to do is to act like a potential customer in your industry and search for products or services like yours on a computer AND on a mobile phone.

That little exercise should help highlight gaps and opportunities in the marketplace. You might even find similar businesses in different markets using novel approaches to their marketing and service delivery that you could explore here.

Click through to find out more about the Adelaide Digital Enterprise Program; there are a few spaces left for Group F starting in May.

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