WordPress is great for giving you a website that captures your flow of creativity and marketing genius, but you are trapping your genie in the bottle if you don’t let visitors share your good stuff with THEIR social networks.
That is why we always make sure our clients have some form of social sharing setup on their sites, even if the client is not active in the social space themselves.
And the reason this is so important in 2013, is that the latest Nielsen Social Media Report shows that consumers here in the Asia Pacific region are more likely than those anywhere else on earth to make a purchase this year based on social media content and reviews.
This means the very least you should do is liberate your content to let it be ‘social’, even if that is through the hands of others.
One plugin worth experimenting with is the Social Sharing Toolkit.
What I like about it is that apart from choosing your own set of social sites for people to share your content in, you can even upload custom icons for those sites. The mind boggles at the possibilities.
Another bonus is that when you are ready to show off your own presence in social networks, this same plugin can configure a social FOLLOW widget so people can have direct links to your various social presences across your website.
In summary, there are two different types of social icon or button for your WordPress site – one allows your visitors to SHARE or recommend your content directly to their friends in the social network of their choice, the other is simply a link to your profile in these places so that visitors can FOLLOW your social content directly.