Content marketing is certainly a hot topic in marketing circles at the moment.
Most marketing magazines and forums are abuzz with discussion on what it is, what it means and how it can drive business.
Nick Morris, who has started a podcast called Web Marketing Adelaide asked to interview me on the subject recently.
Given that his website is also based in WordPress, I thought it would be an interesting opportunity to kill two birds with one stone:
- Share the link to my podcast episodes, if you’d like to hear a discussion on Content Marketing
- Share with you an example of WordPress being used to host and promote audio content
You might recall I shared a method for using your iPhone as a podcasting tool earlier this year. Nick’s site is achieving a similar outcome but he is recording then editing his audio outside WordPress.
You can listen to my introduction/part one here: Ep#17: Content Marketing for Small Business, an Introduction
You can listen to part two here: Ep#18: How to Get Started with Content Marketing
Remember, the Baker Marketing web team is just an email or phone call away for helping you incorporate audio into your WordPress site or to help set you up to explore podcasting as a social media marketing tool.