When you are preparing the blogging part of your WordPress website, one of the most important considerations is the list of categories.
One of the powerful ways that WordPress works is that each blog entry you publish (or Post) is slotted into a category or categories.
However a new blog owner asked me today about what she needs to consider when creating categories.
In essence, the most important consideration is how they add value to your work from an SEO perspective. In other words, would the category you are placing your blog post into actually help a human or Google locate relevant content?
In other words, blog categories act as general keywords that group your material into helpful themes. And Google appreciates that. Let me explain.
Examples of categories
For example, categories for the Marketing Minds blog include:
- Online Marketing
- Social Media
- WordPress Wednesday
These are the general or over-arching themes under which our team writes. Some other categories we use are a little more niche and specific than these broader terms and together they help us present our material to Google and the world in a helpful and keyword-rich way.
BUT, we never post content in a category that is not relevant.
One of the reasons why our clients never need to be nervous when Google announces another clampdown on tricky SEO practices is because we focus on crafting content of value to our readers and ensure that any extra keyword elements, such as categories, are always relevant and helpful, not deceitful.
Two things to remember
You can plan categories in advance or add them as needed.
You can also post one blog article in multiple, relevant categories.
I have seen client websites rank very highly for their categories, let alone their individual blog posts.
What that means is that if you have a category called Ladies Leather Handbags, if Google thought that matched a web surfer’s search query, it would offer the link to your category as a search result. The surfer would then click the link and be brought to your WordPress website where all the articles from the Ladies Leather Handbags category would be laid out for viewing. That would make for quite a powerful entry into your world!
The key here is to treat categories as general themes. Next week, we’ll look at the other powerful element, Tags.