by Patrick Baker | Sep 9, 2013 | Branding, Marketing Monday, Marketing Strategy |
Nick Xenephon, the Australian Motoring Enthusiast Party and the Australian Sports Party gave us all a reminder in the 2013 Federal Election that no matter how big your competition is, you can still make a mark. This is NOT a party political article but rather a... by Patrick Baker | Aug 12, 2013 | Communication, Copywriting, Customer Service, Marketing, Marketing Monday, Marketing Strategy, Sales |
Just imagine if you could write up your sales promotions in the same style that politicians word their promises during election campaigns. You would be able to promise much, but in a way that left you room to wriggle out of delivering any commitments. Now think about...